A recent study from eROI shows that 18% of email marketers in the US are not tracking their campaigns. The research comes from a survey of over 500 email marketers with the intention of gaining insight into trends and use of analytics in email.
Social Media And Advertising Campaigns That Should Retire
I’ve been speaking at a lot of events lately, and several focus on similar topics in social media or interactive marketing. One of the consistent problems with speaking at events like this is that there is a danger of using or hearing the same examples and stories over and over. As my volume of speaking increases, this is one of my big concerns … that people will opt out of coming to hear me speak because they feel like they’ve heard my point of view before.
Keywords Still the Foundations of SEM Campaigns
Keywords are still the foundation that build all search marketing campaigns. This session will look at researching and developing a killer keyword list for a site or special project. It will also look at tools available to automate the task of finding keywords and phrases.
SES: Ad Campaigns And Quality Scores
An ad that suffers from a low quality score doesn’t do anyone much good, so speakers at SES San Jose 2007 addressed the matter in a session titled “Ads In A Quality Score World.”
Election 2.0 – Predictions on Media, Image & Campaigns
Forget the CNN/YouTube debates (which was only watched by 2.6 million viewers anyway). The real milestone of new media changing the face of politics has already happened. We are deep in an historic shift in the way elections are run, driven entirely by advancements in sharing information. But to understand where we are, we have to take a look at how we got here.
Google’s Privacy Counsel Campaigns Against Ties
Peter Fleischer serves as Google’s global privacy counsel, but he may also have had a role in writing the dress code. At any rate, the man apparently loathes ties – he wrote a letter to the Financial Times saying as much.
iPhone and Your Online Marketing Campaigns
Yes, yes, I know. If you hear the word “iPhone” again, you’re going to puke. Whether you are an Apple hater or an Apple lover, one thing is clear – iPhone will have an impact on the way people use the Internet on the go. So even if you are not a gadget freak, you should at least be interested in how the release of iPhone will impact your online advertising campaigns.
So how might the iPhone affect your online marketing efforts? In a few ways:
Microsites Win For Viral Campaigns
Marketers who have experience creating viral campaigns favor microsites, games and video clips according to Marketing Sherpa’s "2007 Viral Marketing Survey."
Google Reaches Out To Presidential Campaigns
Google is holding lectures giving tips to political and advocacy group consultants, showing them how to better use all of Google’s services in managing their messages. According to the Los Angeles Times, Google packed 80 consultants into a lecture hall earlier this month, and conducted an hourlong seminar showing:
Creating & Managing Viral Campaigns
Link bait and viral marketing took the stage once again at the Search Engine Strategies Conference in Chicago, presented by veterans of a new frontier. Their presentation reiterated a theme of first creating for the audience, holding on for the ride, and making the most of what comes next.