The ever-useful and helpful Yahoo Search marketing Blog has a post called “Six Tips for Building Curiosity and Influence Into Your Search Campaigns”, where guest writer, Gerry Bavaro, VP of client services at the
AdWords Uncorks Campaign Optimizer
Google isn’t saving all the goodies for SES San Jose in August, as they released a new utility for their AdWords clients.
Search Is Where Your Campaign Starts
Setting up an online campaign can be complicated, and it’s hard to know where to begin. Lately, social marketing and blog marketing have been the buzz words, but if you’re just getting started, just like in anything, really, you should start with the basics. And the basics of an online campaign involves a tightly targeted search campaign.
Ask.com Ad Campaign Associated With Google
Ask.com has gotten a lot of flack over its “algorithm” ad campaign, and it seemed possible that the publicity might hurt, rather than help, the company. Now one survey has revealed that many people didn’t even associate the ads with Ask.com – instead, they believed those strange and controversial messages were coming from Google.
The True Cost of an In-House SEO Campaign
When a company is considering embarking upon a search engine optimization campaign, the first discussion that normally is had is whether to take care of the campaign in house or to hire an outside SEO firm.
How You Shouldn’t Run a Campaign
The world of presidential Internet campaigns is new and largely uncharted. Unfortunately, some of the lessons will be learned the hard way—like Senator Barack Obama’s campaign learned this week.
Hotmail Launches ‘Email Britain’ Campaign
To celebrate the UK launch of the new Windows Live Hotmail, the UK’s no 1 email service has announced a unique collaboration with the British Library, to create the first ever archive of British emails today.
Tracking Campaign Metrics with Excel
Analytics programs are great, but they can quickly have you drowning in a sea of numbers. Generating lots of data isn’t very helpful if that data isn’t actionable. You need information that gives insights that you can feed back into your campaign. One way to tame your data is to massage it into a spreadsheet.
Microsoft Sued Over “Vista Capable” Campaign
Late last year, Microsoft followed up the disappointing news of its delay in shipping Windows Vista to consumers by offering upgrade kits to new PC buys with the assurance that their machine would be fully capable of running the operating system once it was released. According to a woman who has filed suit against the company, that marketing message wasn’t entirely accurate.
DOJ Ramps Up Online Predator Campaign
Three agencies have partnered to raise awareness and educate teenage girls about the potential dangers of posting and sharing information online.The U.S. Department of Justice, the National Center for Missing & Exploited Children (NCMEC) and the Ad Council all are focused on their Online Sexual Exploitation public service advertising (PSA) campaign.