Why to Bid on Your Own Name in a PPC Campaign
A question that comes up a lot is whether it’s cost effective having your company name and your brand names…
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Tag: campaign
Google and Yahoo’s Campaign Management
Advertisers must carefully weigh pros and cons when considering whether or not to use Google and Yahoo's automated bid optimization…
Miller Draft’s Digitas For Online Campaign
Miller Brewing has named Publicis-owned Digitas to head its digital marketing business. Digitas will be developing interactive programs across Miller’s…
SES: Campaign & Project Management
The Search Engine Strategies conference series is back in full swing this week, providing insight from some of the more…
A Nutty Online Super Bowl Campaign
Another company is using the Internet to launch their advertising campaign for the upcoming Super Bowl. Diamond Foods has a…
Sponsored Campaign: The Real Cost
Rick Tobin, a Senior Sponsored Search Analyst at Enquiro Search Solutions recently wrote an insightful post on his blog: Sponsored…
Interesting New Marketing Campaign from Hyatt
In an interesting new promotion from Hyatt for Gold and Diamond members, you can go online to www.hyattwakeup.com and schedule…
Anti-Astroturfing Campaign Kicks Off
This is long overdue: Trevor Cook and Paul Young are kicking off an anti-astroturfing campaign, they've created a page on…
Joining the Campaign Against Astroturfing
An email from Trevor Cook alerted me to a campaign Trevor and Paull Young are undertaking to fight the scourge…
MySpace Media Safety Campaign Launches
News Corp. launched a major media campaign today hoping that young people on MySpace will stop doing stupid things that…
