Tag: business

Prepare Your Business For Your Ultimate Customer

Most business entrepreneurs would rather be in the driver’s seat than to be driven. Yet, surprisingly enough, many business owners put little effort into planning to sell to their biggest and ultimate customer… the person (or company) that buys their business.

I’ve seen genuine hardworking people struggle and persevere to build up a successful business, only to watch them fail to reap their deserved rewards when they come to cash-out. They don’t know what to do, or where to go. They lack the required skills to present their business effectively to potential buyers. The end result; they get stressed-out and bitterly disappointed with the outcome.

Essential Internet Business Software

An essential part of running a successful Internet business is quality software. Software will play a major role in your success. You must be willing to invest in the software you’ll need to assist you in running your business.

Email Program

The first and most important software you’ll need is a quality email program. Although most Internet Service Providers include email accounts for their customers, these accounts aren’t adequate for an Internet business — especially if you get a large amount of email. Not only do the email addresses contain your ISP’s name, but they are also very limited on features and options.

Branding Your Business

If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that’s as true for a one person home- based operation as it is for a multinational conglomerate. In this article we look at how creating a strong brand for your business can help you set yourself apart from the pack and lay the right foundation for the future growth of your business.

How to give your small business web site a corporate look

Just because you work out of your home office, doesn’t mean you are less professional. Still many people today will not take you seriously if they see you talk from the “first face” (“I” instead of “we”, “mine” instead of “ours”).

There is a remedy for this problem. You can create a professional, more corporate look on your web site using the skillful techniques I will share with you here.

1. Create a high quality logo on your web site. If you don’t consider yourself a good graphic designer, hire a professional. The owner of gotlogos.com can give you an excellent quality for only $25.00. There is no good reason not to have it done.

Your Business Through Your Customers’ Eyes

(Dear Old Dave)

There is a basic reality in marketing that is much too frequently ignored: most owners see their business through their own eyes instead of their customers’.

In truth, most business owners or managers, as a function of their own well-being, tend to focus only on what it will take to make a profit. And, their customers couldn’t care less about that.

Customers aren’t interested in how hard you work, how good or bad of a day you’ve had, how brilliant you have been in getting them into your store or to your web site. Customers only care about what’s in it for them; the benefits they get from a particular product or service.

The Individual 401k – BIG Business Benefits For The Home Business

Major mutual fund and investment management companies now offer self employed individuals 401k plans that are easy to install and administer at very low cost. What’s more independent contractors and small business owners can borrow part of their retirement savings tax-free and penalty free by taking advantage of a loan provision in these new plans. Depending on who’s offering them, these individual plans are sold under different trademarked names such as (solo 401k, uni-k plan, personal(k), one person 401k, mini-401k, solo-owner 401k, etc…)

10 Critical Steps To e-business Safety

Web site and e-business security is a very sensitive issue. Some of the top brass in cyber-marketing have hired full time network wizards to work it out for them. Giants such as Microsoft have set up special network security courses just to resolve such issues.

If you had a brick and mortar business, you would be maintaining a regular schedule and time sheets to monitor your employees. Also you would be ensuring tight security by installing alarms, closed circuit monitoring (video cameras), electronic cards etc. Online too you need to monitor your 24 hour sales person…

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