When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit from a solid publicity campaign, not all businesses or products and their pitches will grab the attention of the media.
Taxes And The Personally-Funded Business
Hi Wayne:
I currently work for an aerospace company and run my own business. Can I use my aerospace money to pay for some of my business expenses? I really don’t want the money to be taxed twice, but do I have no other choice?
Productivity and Your Business
Productivity. Has a nice sound to it, don’t you think? Positive. Upbeat. Forward-looking. Something we probably all should be seeking to improve. Unfortunately, the word does not have the same meaning for all.
Small Business Loans That are Easier to Get
When it comes to small business loans the majority of banks and financial institutions are out of step with the needs of the small business owners. They insist on tying their business loans to assets such as brick, mortar, and equipment. All the while, they ignore the fact that going forward businesses with the greatest potential for growth will be those whose real assets consist of the ideas, knowledge, and vision of the owners and employees.
Marketing An Online Business: Your Time or Your Money?
We’ve heard it time and time again: starting a business on the internet can be very affordable when compared to the traditional ‘brick-and-mortar’ business.
Business Success Checklist
How do you start to plan your business? What is required? What should you research? Where do you start? Use the checklist below to guide you as you build a strong, solid business foundation.
Rethinking Your Business Strategy!
More than likely everyone has heard the quote by Michael Michalko of Thinkertoys who coined the phrase, “If you always do what you’ve always done, you’ll always get what you’ve always got.” Based upon the assumption that a different result or outcome is desired in regard to our business endeavors, it makes sense that we must be vigilant in our efforts to do things a little differently! But change doesn’t come easily to most people. While we want to see effective results, lots of people get stuck in what they perceive as the right way and resist change.
Are You A Goodwill Business?
“Why do you give so much publicity to other businesses? Don’t you see that your potential customers will flock to them rather than you?” When I get this comment, my reply is one or both of the following:
How To Turn Non-Deductible Commuting Mileage Into A Legitimate Business Expense
For most folks, commuting mileage is a non-deductible expense — unless you know the little tax trick I’m about to reveal.
The non-deductibility of commuter miles is painfully true for the employee who fights rush hour traffic every day, twice a day, for 5 to 10 hours a week.
Debunking the Top Ten Internet Home Business Myths
Spend a few days online and you’d think that the Internet is a community of multi-millionaires.