Tag: burning

Behavioral Targeting: Why This Hot Technology is Burning its Users

Privacy is Only Part of the ProblemBehavioral targeting (BT) has been around since the first dotcom days. In late 2007 it rose to fame again thanks to a few big promoters like Facebook; and in early 2008 it ignited a firestorm of debate that continues to unfold before us each day. But what is it, what does it claim to do and why the surrounding debate?

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