Tag: building

Bridging the Chasm from Lead to Loyal Customer : A Step by Step Guide for Developing Awareness, Building Credibility and Acquiri

Have you ever watched a documentary about climbing Mount Everest? If so, you will undoubtedly remember one specific segment of the journey where the climbers cross a chasm, one carefully placed step after another, using aluminum ladders strung end to end. For me, just the thought of it is enough to cause an anxiety attack!

The Top Ten Ezine Tips (For Building a Strong Opt-in email Database)

1. Quality vs. Quantity

Without question the most important aspect of any publication is the quality of it’s content. However, as number one on the Top Ten List you need to look at the quality of your subscribers. Is it better to have a database of 20,000 lousy prospects for your business or 2,000 top prospects? Without doubt – you’ll generate more income from the 2,000 then the 20,000. Stay away from free swap subscriber services – generate your leads only through quality opt-in websites through Joint Ventures and reciprocal exchanges.

Your Traffic Building Checklist: 15 Ways to Get More Visitors Who Are Ready to Buy

When many of my clients first come to me for coaching, they share that one of their biggest challenges is getting enough visitors to their site. Attracting traffic isn’t a cut and dry process – there isn’t one perfect way to do it. But there are many ways that, when used collaboratively, will build you a nice stream of visitors.

Revealing the Roots: The Process of Building Brand

How is branding different than marketing?
Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The leaves are the tactics, reaching in various directions and changing with the seasons, the trunk is the marketing strategy, connecting the brand and the tactics. In this way, brand is positioned as the basis for any marketing initiative.

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