Todd over at the A Penny For Blog, shares some great insights on word of mouth marketing (WOM). Check it out.
Branding: It’s more than a logo
How clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key.
CSS Branding Article Reader Feedback
Not too long ago I put up a post about my personal [possibly OCD] tendancy to prejudge a company based on whether or not they used CSS as the foundation for their html markup.
Accessibility Branding Strategy
Lately I’ve been thinking about css based layouts and how everyone and their brother are jumping on the css bandwagon.
Panel discussion: Blogging and branding
Highlight points from the panel – pictured, left to right: Anita Campbell, Evelyn Rodriguez, Dan Taylor, Andy Lark – moderated by Elizabeth Albrycht.
Google’s Secret Branding Power Is Inspiration
Battelle talks about Google’s UK engineer recruiting tour and the Easter Eggs being laid down by Urs Hlzle of Google …
Branding with Pay-Per-Call Television Advertising
Who wouldn’t want to advertise on television and only pay for results? Many advertisers who have used popular pay-per-click programs on the Internet are now discovering that a similar model exists on television known as pay-per-call advertising.
Web Ads: Branding Trumps Clicks
Internet advertising is often thought of as direct marketing, unlike magazine ads. Of course, this concept makes zero sense and advertisers are finally beginning to come to terms with this reality.
Company Culture Your Best Employment Branding
The signs are in – the employment trend in Singapore is picking up again. As the republic continue to do well economically and register better-than-expected growth, investors’ confident will climb and business will expand. Good news for job seekers, especially those who had just graduated and those who has been retrenched last year – companies are hiring again.
Branding Versus SEO
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.