It’s official, search advertising isn’t just junk advertising (read: direct response, a la junk mail) anymore, it’s a key element in branding, or as they call it in San Jose, a "branding vehicle."
Search, Mickey D’s, Or Coke, Branding Is Powerful
Here’s a challenge for you: raise a child unexposed to branding. Good luck with it. This article isn’t about parenting, though, it’s about the power of the brand. A recent study revealed preschoolers think even milk and carrots wrapped up with McDonald’s golden arches tastes better.
Strong Branding Drives Search And Conversions
"Branding" has become a bit of a buzzword in online marketing, though there are still detractors out there decrying the lack of ROI, or at least the inability to measure it. Advocates have been quick to note that branding matters, it matters a lot, and now there are some numbers to back that up.
Google Ranks First In Branding Power
A study by research firm Millard Brown and the Financial Times of the world’s top 100 brands found Google ranked highest in dollar value for the brand.
Microsoft Fine-Tunes Branding
Microsoft is making several subtle and smart moves to improve its inconsistent and unimaginative branding schemes:
Why Branding Matters in B2B Marketing
Strewn around my house are pens, coffee cups, calculators, USB memory sticks, and assorted swag from various companies I’ve met over the years. What is the purpose of all this stuff? Does having a leather portfolio with a vendor’s logo on it make me more likely to buy their products?
The Marriott Way – Branding With Blogs
Recently I was pointed to a new blog “Marriott on the move”, started by the CEO of Marriott Properties, Bill Marriott.
Branding Your Customers
Branding your business is simply giving the public and your customers an image of your company.
Branding: Words and Meanings
I’ve been thinking about brands that are making a difference in our lives and society, and I used the term “worthwhile brand” to define them.
E-Branding The Red Light District
The overall accuracy of Alexa rankings aside, the traffic tool can be a nice predictor of what is to come, or at least what is popular among the Webmaster guilds. One of the newest additions to Alexa’s Top 300 reinforces a notion that is as unpopular as it is undeniable: the Internet is for porn.