How to Generate Instant Credibility with Clients and Customers
To understand how to generate instant credibility with the public, you must understand how people react to stereotypes, and how…
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Tag: branding
Domain Names and Anchor Text
Branding vs Naming Many people say that the name of a website should be original. It should convey some sense…
Al Ries on The Origin of Brands
On a participatory journalistic whim, I landed an e-mail interview with author, brand guru and PR proponent, Al Ries. Ries…
Branding a Directory
How do I Create a Successful Directory? There are a few things which are important to do when creating a…
9 Tips for Great Design of Your Marketing Materials
1) Don't just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer…
Identifying your Niche
The Internet has become a valuable source of information and purchasing tool for today's consumer. With the click of a…
Branding Your Business Part II
In Branding Your Business Part I, we began discussing how to most effectively brand your company. In Part II, we…
Branding Your Business Part I
Branding is the process of creating a specific strong, memorable image and identity for your business. Besides utilizing good design…
Choosing the Right Design or Media House to Promote your Company
When you begin your search for the right design or media house, start out by knowing what you want and…
What Type of Website Design Fits Your Needs?
In the big, wide online world there are millions of websites and billions of webpages. In the increasing sprawl of…
