Foolproof Customer Service Strategies (that only a fool would try!)
Ever notice how customer service varies from store to store? You walk into some stores, and before you can say…
Part of the
network
network
Tag: Brand Reputation
10 Ways To Build Trust and Build Your Business
You wouldn't buy a car if you didn't think it could get you home. And you wouldn't purchase it from…
10 Ways to Get the Media to Love You
1. When the media calls, stop what you are doing and give them your full attention. That's right. Maybe you're…
Public Relations: Toast?
Could be, when unit managers in businesses, non-profits and associations don't get the really important external audience behaviors they need…
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a…
Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public entity managements seeking a direct connection between the money they're…
Do You Commit These Seven Deadly Newsletter Sins? Part I
Why do you publish a newsletter? Is it to inform, delight, and educate readers? Then you're halfway to newsletter success.…
Be Credible To Be Incredible
Along with the increasing population of new online businesses, as well as the recent wave of "dotbombs" and online scams,…
Industry Pro Interview: The Selling Power of Consumer Confidence
Butch Pujol came into his business through a unique series of events. Being taken advantage of himself didn't set well…
Damage Control
Ooops! It happens to the best of us. You certainly didn't mean to, but you've managed to make a customer…
