The Truth About Public Relations
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your…
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Tag: Brand Reputation
Make Intelligent Use Of Your Biggest Asset — The CREDIBILITY!
Given a choice to purchase a book from an online bookstore, which store would you choose to buy the book…
PR Is Just Smart Business
The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice -…
PR: How Sweet It Is!
The public relations goal and strategy make sense; the message is persuasive and compelling; the communications tactics are aggressive and…
Step, Jump, and Slap – or how not to advertise an e-book
Do you ever read an ad - one of the hundreds, if not thousands, that land unsolicited in your inbox…
Usability Is Good Management
The professional manager is always looking for feedback. They test their plans and theories constantly. They are sensitive to cues…
Answering Customer Service E-mail: Five Errors to Avoid
We're turning our focus this new year to customer service e-mail messages, those "answers" we receive in our inboxes when…
Build It…….(the Relationship) and They WILL Come!
Have you ever heard the line from the movie: "Build it and they will come"? Well, this might not hold…
Antidote For Small Business Failure
When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a…
Don’t Be A Spam Artist!
One of the hottest discussion topics going around the web these days is Spam. Spam is different things to different…
