Preparing For Your Media Interview
Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500…
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Tag: brand messaging
Know Thyself and Thy Business
I recently interviewed a prospective client. I asked her to briefly describe what she did. She said it was complicated,…
PR Buyers Beware!
It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to…
Marketing Beyond the Hype
Hype is just an icebreaker. It puts people in the mood to hear the rest of your marketing message.
Sales and Marketing: Sell Me The Money
We used to love sitting in meetings, sipping cappuccinos, and talking about "the brand" too. In 2003 it's time to…
Home Page Essentials: Five Questions Every Home Page Should Answer
We've noticed a disturbing trend in home page design -- information overload. Web designers and developers seem to have resolved…
How to Know When You’ve Created a Good Ad
A great copywriter once wrote, "A good ad is like a good sermon: It not only comforts the afflicted, it…
Getting Ready for Your Media Interview
If you're in business, especially if you are doing business on the Internet, the day will come when you are…
10 Killer Profit Boosters!
1. Gain an advantage over your competition. You should find one benefit your competition doesn't offer and use it as…
