Words That Attract Your Clients
Why the Right Words Can Make or Break Your Business Imagine you drop a business card at a networking event.…
Part of the
network
network
Tag: brand messaging
Create a Catchy Slogan to Attract Clients
Are you complaining that you don't have enough clients? Depending on what you have to sell, prospects are all around…
How To Treat Your Marketing Message
I recently came home from the office and sat down to go through the mail. I am referring to the…
Realize the Power of the Written Word: Web Site Face Lift: Writing Exercises
If your Web site has been up more than a few months, and you haven't gotten any business, consider reconstructing…
“Out of Focus” Ads Can Cost You Customers
As I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight…
The Four Pillars of a Successful Ad
I would like to talk a little about writing persuasive ads. There are volumes written on this subject. Like anything…
You Are Newsworthy
There is something newsworthy happening right now at your organization, but you must first think like a reporter before you…
How to Capture and Captivate Attention!
One morning, you go into your mailbox and discover there's an envelope waiting for you. You bring the package into…
Is It Time For A Copy Facelift?
I just had to laugh! During a recent conversation about how often you should change your copy, I had one…
11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great…
