By its description in any textbook, the SWOT analysis tool is a very practical and easy framework to apply. The tool calls upon individuals to:
CAN-SPAM and Beyond: Email Marketing in an Era of Customer Control
Is your organization in compliance with the recently passed CAN-SPAM anti-spam legislation? Because of the short-time frame between President Bush signing the legislation and the new law taking effect, many companies have either overlooked or misunderstood certain aspects of the law.
Beyond Keywords: Exploring Behavioural Research
If you have ever studied search engine optimization, then you’ll know that most educators place tremendous importance on performing good keyword research. After all, it’s true that we need to optimize our pages for the best phrases, or we will never realize our true traffic potential. It’s all about trying to attract the ideal audience of searchers to our Web site, right? Is that not what most of people do? They build a Web site offering their business services, then they say to themselves “How do I get traffic to my site?” For many Web site owners, their source of traffic is an after-thought.
Thinking Beyond Search Engine Stats
First of all, what type of keywords should you optimize for? A single word, a whole sentence. The actual question is what are people searching for? Here is a breakdown of the most popular type of searches.
Move IT’s Goals Beyond Customer Satisfaction
Most IT departments I encounter say “customer satisfaction” is among their key goals. Unfortunately, this idea seems to lead too often to poor results. While the sentiments are laudable, the law of unintended consequences seems to interfere. Goals are tricky things. Well-intentioned yet poorly selected goals frequently lead organizations to do exactly the wrong things.
The Executive Resume – Moving Beyond Accomplishments
There is a major difference between conventional resumes and executive resumes. Accomplishments are usually the center point of a conventional resume (i.e., indicating how much money was saved, how sales increased, what processes were proposed, planned, initiated, implemented, or streamlined). The executive resume, on the other hand, has more than one focus. It alludes to the executive’s ability to drive profits (accomplishments) and the capacity to lead (that is, to blend various “soft” skills) an organization.
How a positive idea proceeds beyond the dream stage
There are “Four Success-Spotting”, possibility-measuring, opportunity-testing questions most or all of which must be answered affirmatively by knowleadgeable people before a positive iedea, product or service proceeds beyond the dream stage.
Beyond “Hits”
Your Website visitor reports are a goldmine of information. If you don’t review these on a regular basis, you can’t fully evaluate the return on your Web investment. And, you could miss critical clues as to how user-friendly your site is, how effectively your message reaches your visitors, and what unmet needs they may have.
C++:Beyond The Standard Library
Once you have mastered the C++ language and the standard library, what do you tackle next? The C++ community has plenty to keep you busy for years to come. To start with, you might take a look at the many C++ libraries that extend the standard. Sure, the C++ library has strings, I/O streams, containers, iterators, algorithms, and all that fun stuff. But it lacks much that is commonplace in modern computing: networks, GUIs, concurrency, and so on.
Customer Service: Beyond Company Policy
There’s more to customer service dealing with order fulfillment, returns, complaints and questions. Good customer service is based on respect and concern — qualities that can’t be spelled out in a company policy.