Tag: becoming

Online Viewing Becoming A TV Substitute

A higher percentage of people are going online to watch primetime TV shows, according to a new report from Integrated Media Measurement Inc. (IMMI).More than twenty percent of people view some amount of primetime television online. Within the group of online viewers, 50 percent are watching programming as it becomes available and are using the computer as replacement for the television set. The other 50 percent are using the Internet to watch previous programs they missed, or to re-watch clips of episodes they have already seen.

Price Becoming More Important For Mobile Users

Price has become an increasingly important factor when choosing a wireless provider according to a new comScore survey of U.S. mobile phone users.Coverage, price and family/friends connectivity were the three most important factors given by respondents when choosing a wireless carrier. In a similar survey from 2006, respondents said better coverage was almost twice as important as price, 27 percent compared with 14 percent. Having friends and family who had the same carrier was an important factor for 13 percent.

Behavioral Targeting Becoming ‘Essential’

Now is the time to do some behavioral targeting before it’s regulated. (Da guvmint is froggy on both sides of this issue, wanting at the same time to limit how much digital information is stored about users and to glean all they can from it for their own surveillance purposes.) Though people tend to be creeped out by how much marketers know about them, if done right, it can be mutually beneficial.

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