Over one-third of Americans (37%) say that television ads are the most helpful in making their purchase decision while 17 percent say newspaper ads are most helpful and 14 percent say the same about Internet search engine ads, according to a new AdweekMedia/Harris Poll.
Banner and Video Ad Spending On the Rise
comScore is sharing some research indicating that despite a recent study from the IAB and Price Waterhouse Coopers saying that display-related ad spending declined in Q4 2008, banner ad spending actually increased.
Banner Ads Used as Hacker Tools
Legitimate sites and their users have been dealing with a rash of malware being spread by banner ads, from Monster to MLB (Major League Baseball) NHL (National Hockey League) and other sites that are delivering malware.
While the Monster dot com exploit is well known news, the MLB and NHL sites are not well known, but used a similar way of purchasing advertising on a web site, and then using that advertising to deliver malware to customers as shown in the video below.
Blogs Trusted More Than Search, Banner, and Text
Consumer-generated content is by far a more trusted form of advertising worldwide than search engine ads, banner ads, or text ads, according to Nielsen, and is trusted almost as much as physical word-of-mouth.
Banner Blindness Beyond the Banner
When looking at the difference between a profitable business model and an unprofitable one you really need to look at the math. I recently ran many graphic ads that I bought through Google on a CPM site targeting basis. Here is a look at one campaign:
YouTube Goes Retro With Banner Ads And Pop-Ups
When Google bought YouTube, the second question people asked (after "what about the copyright nightmare?) was about how Google planned to introduce advertising into a pure video vacuum. YouTubers have never been keen on being sold anything, not even Paris Hilton.
Banner Ad Success and Contextual Improvement
Seth Godin gives us an anecdote from Usama Fayyad of Yahoo about a study that showed that contextual text ads saw a 249% increase click-through rate increase after a corresponding banner campaign was run.
Study: Web Users Blind to Banner Ads
ClickZ looks at a new study from the Nielsen/Norman Group which finds internet users still suffer from “banner blindness”; the condition that rich media advertisers find most annoying.
Flickr to Get Contextual Nikon Banner Ads
Nikon has struck a deal with Flickr to place Nikon branding on the site, including small logos next to photos that were taken with their cameras.
How To Make Use Of Cheap Internet Banner Advertising
For years now, internet banner advertising has captured the World Wide Web for it has become a large help in saving an amount of money while reaching beyond territories.