Tag: balancing

Balancing Blogs’ Credibility

In yesterday’s “For Immediate Release,” I noted that Joseph Edward Duncan had maintained a blog. Duncan, in case you’re not following the story, was found in a Coeur d’Alene, Idaho restaurant with a young girl who, along with her brother, had been missing for about six weeks following the disocvery of the bludgeoned bodies ofher mother, her mother’s boyfriend, and an older brother.

Balancing Too-Much and Not-Enough Work

What’s more stressful? A workload that requires a long stretch of 10- to 12-hour days? Or a slow and quiet flow of work that forces you to eat up your financial cushion and leaves you borrowing to make your mortgage payment? Both extremes are troubling beyond measure and both are common in the unpredictable world of business ownership. Even the largest companies stretch and contract with the business cycle and with changes in the marketplace.

The Advertising Balancing Act – Copywriting vs. Placement

Have you ever noticed that no matter which “advertising guru” you listen to, something always seems to be missing? That’s because something IS missing! Advertising is a mix… not a one-item shopping list. There is a combination of elements at play that make advertising work. Leave one of those elements out and you are likely to see poor results.

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