Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. When choosing a brand name, consider the following five criteria:
Cultural Awareness – an HR perspective
The use of cultural awareness training has increased rapidly in the majority of global companies over the last decade.
Using Blogs To Get Global Awareness
Elizabeth Albrycht has written a terrific article about business blogging, just published in IABC’s online member newsletter, CW Bulletin.
Corporate Blogging At The Security Awareness Company
Greg Hoffman: “The company has been around for 15 years but blogging has helped brand our company as the premier Security Awareness team in the industry; all while saving us time and money.”
Blogs Can Help Keep the Awareness Alive
This morning, I was reading Evelyn Rodriguez’ latest posts in Crossroads Dispatches following her safe return home.
Security Awareness Blog
Business and home computer users are quickly adopting a “security aware” culture in response to the rising amount of internet security problems.
Yahoo Works to Raise HIV/AIDS Awareness
Bristol-Myers Squibb Company is working with Yahoo to raise awareness of the global HIV/AIDS crisis through the “Light to Unite” initiative on World AIDS Day.
eBay Spotlights Breast Cancer Awareness Month
Imagine you and your friends having your own private slumber party at New York City’s trendy Tribeca Grand Hotel.
Bridging the Chasm from Lead to Loyal Customer : A Step by Step Guide for Developing Awareness, Building Credibility and Acquiri
Have you ever watched a documentary about climbing Mount Everest? If so, you will undoubtedly remember one specific segment of the journey where the climbers cross a chasm, one carefully placed step after another, using aluminum ladders strung end to end. For me, just the thought of it is enough to cause an anxiety attack!
The Power of Simple Awareness
In reading Dr. Cohen’s article “Stuck? Frustrated? Going Bananas?” I was struck by one line, “We’re too busy trying to make things happen in our favor rather than naturally let things happen in our favor.” That line carried me back to basics, back to the concept of simple awareness.