Hulu is making quite the name for itself. Super Bowl ads will do that. According to Brandon Eshman with Nielsen online, from November 1 to February 1, 2009, Hulu averaged about 300 mentions per day in the online community.
Making An Impression Lifts Brand Awareness
It’s not just about clicks and easily measured click-through-rates. Search marketers shouldn’t forget about the power of branding, or presence as I’ve called it previously, in the search results. Just because a consumer sees the brand but doesn’t click right away, it doesn’t mean that appearance was without worth.
Brand Awareness More Valuable Than PPC
There’s been significant debate among small businesses about the indirect value of online branding versus the direct value of search marketing. A recent report from Engine Ready says branding may be worth more than you think.I’ve been an advocate of branding for a while and have tried to get the point across that consumer awareness of product or company drives sales in a very powerful way. Understandably, smaller business owners are more likely trust what is not only more directly tangible and measurable, but also less costly.
Google Earth Promotes Global Awareness
One thing you can say about Google is they don’t stray too far from their Birkenstocks –aside from the legal department, where the smell of free love will get you shot on sight. But two new environmental layers added to Google Earth are evidence of those patchouli-scented sandals.
Blending YouTube and Brand Awareness
Coke just unveiled a joint marketing effort with YouTube to expand its presence online. Perhaps Mentos opened Coke’s eyes to the potential of social media?
Social Networks Launch Brand Awareness
An interesting case study from Hitwise succinctly illustrates how social networks can serve as a launching pad to mainstream brand awareness. They’ve done this by tracking the rise in popularity of British rock band Lil’ Chris.
Sport a Pink Redesign to Support National Breast Cancer Awareness Month
October is Breast Cancer Awareness Month in the United States, and many sites across the internet, especially concentrated within the blogosphere, have redesigned their layouts in pink monochrome to promote awareness of this disease.
Blog Awareness: Public Perception of Blogs
Blog awareness is, as expected, highest among bloggers themselves. Members of the blogging community tend to not only write their own blogs, but read other blogs, as well as link to blog after blog.
Raising Awareness Through Social Media
Global relief agency Oxfam brings us an interesting case study on social media relations’ ability to raise awareness.
Testing Blog Awareness: Ask Other People
Blog awareness is, as expected, highest among bloggers themselves.