WebProWorld
Murdok looked at some interesting research from Forrester and Shop.org this week, which indicated that while online retail sales have been increasing, those for the majority of web-only businesses have actually remained flat or on the decline.
One startup launching this week thinks injecting a little human touch into eCommerce can be a way to combat this. Naturally, Twitter is the medium the company’s using to do this.
Bloggers can offer companies a great way of getting in contact with potential customers and angry critics. Sending out unsolicited releases is not, however, the best method of reaching bloggers, and so a session at the BlogWorld Expo explored the relationship between bloggers and PR departments.
A Strategic Approach to Social Media Marketing Social media marketing is more than just implementing social bookmarks on your site in hopes that your content spreads like a virus. It’s more than seeding your content in sites like Digg; and/or trying to game their voting algorithm.
If you had to pick just 100 blogs that would provide you with all the content you need to stay informed on everything that interests you, which 100 would you pick?
While it may seem that every ad network and their mother is jumping into behavioral targeting, Google’s taking a different approach. Concerned that behavioral targeting might upset the AdWords cash cow applecart, Susan Wojcicki, Google’s vice president of product management for advertising, explained to Reuters why the company is testing session-based targeting, not profile-based.
Here we go again with Google Maps and censorship; regardless of which side you’ve taken in this debate, you can’t help but sigh. The battleground is Washington, D.C. this time, and the specific issue involves Google’s mix of new and old imagery.
In the past week, there has been an influx of online marketing tips and how-to’s on industry blogs covering everything from how to optimize eBay stores and contextual ad campaigns to social media marketing for business-to-business. We thought these were some excellent sources for creating a more universal online marketing campaign.
It seems like every business owner, site text writer or anyone else communicating with others, while on a job, seem to have learned somewhere that informal approach works best and they should follow it any time.
The truth is, people are still people, regardless if they become your customers, employees or business partners. If you want to build closer relationships with the people to build your business, you’ll learn how to stay personal with people you communicate with.
Content is critical for lead nurturing. Whether it is a case study, new research on some aspect of your industry, a how-to guide, or a whitepaper, content is what makes your lead nurturing programs work – and lead nurturing is what helps marketing drive more revenue to sales.
One of the major sections in my book is the development of a unified process framework.
