Google today is launching a much-improved interface for Google Analytics, according to Andy Beal. Andy has screenshots of the new interface (which I cannot access as of this writing), which has much bolder graphics to enable clearer to understand graphs, email reports, customizable dashboards so you get the data you want, and plainer language used to describe part of the interface.
Google Analytics Receives Upgrade
Google has rolled out a new version of its Google Analytics. The new version was announced today at the EMetrics Summit in San Francisco.
Web Reporting or Web Analytics?
I run into lot of people who confuse web reporting with web analytics.
Here is what I heard from one marketing manager when I asked her if she had a web analyst on staff – "Yes we hired somebody, she knows XYZ web analytics tool so I am all set, she will be pulling the data for us."
No Goals, No Analytics!
I was reviewing some old articles on analytics when I caught last summer’s DM News Report on Analytics (PDF). I was impressed at the amount of information contained about the business case for analytics, all coming from some very intelligent people. The great thing was the consistent thread of thought throughout the entire report: Analytics is growing – and it’s more than web stats – it is marketing intelligence.
Web Analytics Vendor Comparison
Today CMS Watch released the Web Analytics Report, which evaluates 13 major Web Analytics suppliers based on extensive vendor research, interviews with customers across a range of industry sectors, and "hands on" testing of solutions. Purchase the report at: http://www.cmswatch.com/
The Web Analytics report is divided up into 6 main parts:
Part 1 – How to Use this Report
Engine Ready – An Alternative to Google Analytics
Last year I wrote a guide to web analytics that discussed various types of tracking solutions such as Google Analytics which has caused many people to ask me about solutions other than Google. I personally am a big fan of Google Analytics, but if you don’t want to use them for some reason or are looking for more advanced reporting, Engine Ready is a great solution at a cheap price. Here is why I like it:
Yahoo Challenges Google On Analytics Front
Search engine marketers rely heavily on website metrics to determine what adjustments need to be made to advertising campaigns in order to increase time on site and conversion. Google has offered free analytical tools to webmasters for some time, but now site owners are starting to take notice of the new measurement tools contained within Yahoo’s Project Panama.
Google Analytics Expands On Website Optimizer
The Website Optimizer that Google made available to all of its AdWords clients shows how well (or poorly) links convert; Google’s Analytics team thinks people can benefit by seeing how users of both Optimizer and Analytics can use them together.
Web Analytics Job Trends
To followup on my predictions here is the latest update on “Web Analytics” jobs.
This snapshot was taken on April 1st.
Starting this month, I chose to include simplyhired.com. They are also a job aggregator site like indeed.com but they also provide job boards called job-a-matic, like the Job Board I have on my blog.
BYU and Omniture Web Analytics Competition
Maybe this is old news to some of you but it is new to me. I came across BYU’s eBusiness Center site and found out that Omniture and BYU’s eBusiness center have teamed up to present a Web Analytics Competition.