Shel Holtz brings us a ditty about an HR blogger named Cheesman who auctioned himself on eBay and snagged $7,000 to promote a company at the upcoming Society of Human Resources Management conference.
Photo Agencies Watching Bloggers
Using a copyrighted photo on one’s blog could earn a blogger a message from photo agencies, offering a sales pitch or requesting the offender’s presence in court.
Small Business Collection Agencies Get You Paid
If you’re like many small business owners, the mountain of debt you accumulated during startup might have been enough to make you worry about collection agencies every time you answered the phone.
Time To Discuss Blogs With Ad Agencies
Robert Scoble argues over at The Red Couch that you never should let your ad agency write your blog. I agreee – their expertise has nothing to do with blogs. In fact, advertising is in many ways something opposite to blogs.
SEM Agencies Direct Majority of SEM Spending in U.S.
JupiterResearch reported that Search Engine Marketing (SEM) agencies now direct the majority of SEM spending in the United States.
MSN Awards $75,000 To Top Creative Agencies With Best Online Ads
The MSN network of Internet services today announced the winners of its second annual Emmessenny Awards, which showcase the best online advertising and reward the agencies that created them with cash prizes. Tuesday evening MSN hosted the Emmessenny Award gala at the Crobar in Manhattan to recognize the winners and their achievements.
If Big Ad Agencies Can’t Handle Search Engine Marketing, What’s A Small Business To Do?
A recent online news article entitled “Five Reasons Why Ad Agencies Hate Search Engine Marketing” struck a responsive chord in the search engine marketing (SEM) community. Lots of posts, both critical and supportive, showed up in online forums. The article made some points that I have noted myself in previous articles. The most important ones are that good SEM is labor intensive and expensive, that profitability is hard to achieve, and that the search engine companies keep moving the goal posts. I think it’s worthwhile considering the extent to which these problems also impact localized search engine marketing.
Ad Agencies Versus Search Engine Marketing
The explosion of revenue and site traffic generated by search engines has led to a new marketing method that has yet to be embraced by all ad agencies. Generally speaking, search engine marketing is the process of improving a site’s ranking within SERPs by utilizing SEO techniques or optimizing search engine PPC ads for the purposes of improving the ad’s position.
Unethical SEO Agencies Are Spamming Their Clients Sites & Risking Blacklistings
Along with thousands of other people I pored my myself into the Internet World 2004 exhibition at Earls Court, London between 15th – 17th June. My main interest was search engine marketing so I headed off to the New Media Market Hall where several search engine marketing firms were pitting themselves against each other in a scramble to gather the names and emails of potential clients.
Jobs in Advertising aren’t All in the Ad Agencies… Some are at Home!
Question: What grows even as the economy and businesses’ budgets shrink?
Answer: Businesses’ need for creative, effective, and economical advertising.