Via Marketing Pilgrim, Google now offers a Placement Performance report, which shows what pages and sites your content ads are displayed on, and which ones are converting.
Here are tips Google offers on how to use this data:
Google Plans To Win AdWords Converts
The Website Optimizer tool received a formal launch for Google’s AdWords clients today. Marketers using it should see conversion rates improve for their sites.
AdWords Yellow Background – PPC Disaster?
And so Google AdWords is testing yellow background for paid ads in their search results. Quite a few marketers are happy about it but I find my self saying … “this will lower the CTR”. Quite a few agree;
Fewer AdWords Ads Means More Google Revenue?
If you’ve noticed, the way Robert Scoble did, Google has cut the number of AdWords ads appearing in its search results. And though that seems like a counterintuitive move, potentially angering advertisers while dropping profits for Google, it may be smarter than you think.
Google Testing PPA AdWords
It’s been rumored for a while, but it’s finally being tested, as Google has announced a beta program to test pay-per-action (PPA) AdWords bidding. The Snap search engine has done PPA for years, but obviously it is big news when Google does it. I first speculated on this two years ago when Google acquired the Urchin analytics firm (now Google Analytics), but it’s finally here. What does it mean to search marketers?
AdWords Pay Per Action Hits Beta
The new pricing model offered by Google to its AdWords clients means those advertisers will only pay Google when a customer converts in a specified way.
Google Allows Canadian Adwords Qualification
Google took a big step recently by finally allowing Canadian companies to become Adwords Qualified; a stamp of a approval previously denied to Google’s ignored neighbors. Yes, that is ever so subtle bitterness you sense. Thankfully however I can begin to put to rest my ill will now that Google has come to its senses.
What does it take for a company to become Adwords Qualified?
Beef Up Your AdWords Quality Score
With the increased emphasis by Google on quality score these days, advertisers simply can’t afford to stay in the dark when it comes to best practices – especially when minimum bids are at stake.
Ah yes, yet another rousing article on the importance of quality score.
Adwords Editor Version 3
Google have now released Adwords Editor version 3. I am a little suprised the Inside Adwords blog does not accounce these new releases straight away so everyone can update.
So whats new with version 3?
My Minimum AdWords Bids Jumped to $10 per Click
Dear Kalena…
First – I have been a constant visitor to your blog and thanks for all the useful insights you share. Coming to my issue – we do PPC advertisements on Google. Our campaigns have been running fine for 2-3 years. Suddenly last week Google dropped 2 of our important keywords saying the ‘quality’ is not good and we have to increase our minimum bids to $10 per click to get it back.