A French blog presented a glimpse of Google’s search rankings hitherto unseen by anybody outside the AdWords sales department. The big discovery: dollar amounts ascribed organic rankings, among other bits of information.
AdWords Quality Score Keyword Analysis Service
Inside AdWords introduces the Quality Score Keyword Analysis Service which will help advertisers provide more information about the Quality Score for their keywords.
Google Releases ‘Conversion Optimizer’ AdWords Feature
Inside AdWords informs the launch of Conversion Optimizer, a CPA bidding product.
Google Makes Real Estate-AdWords Arrangement
Google’s in it for the long haul – the search giant just signed a three-year deal with Network Communications, “the leading publisher of printed and online real estate information in North America.” At stake? AdWords.
AdWords Uncorks Campaign Optimizer
Google isn’t saving all the goodies for SES San Jose in August, as they released a new utility for their AdWords clients.
Google Introduces AdWords Automotive Newsletter
Google caters to a lot of specialized interests and industries – with a market cap of almost $170 billion, the company can afford to be versatile. Yet a new AdWords newsletter addresses a topic about which I’m especially enthusiastic: cars.
AdWords Adds Impression Share Reporting
Google has placed a new section in its AdWords reporting that will reflect statistics similar to “share of voice” for campaigns.
eBay’s “Experiment” with Google AdWords
eBay is back advertising on Google’s AdWords network, after completing what it called a planned “experiment” to go one week without relying on Google. (In case you need a refresher,
NY Post: Buy Sites, Not AdWords
The New York Post’s been a bit down on giving Google money for paid search lately. It may not be surprising to you that the NYP might be a little one-sided on this issue, even unnecessarily snarky, but there is, at least, an interesting concept presented: buying sites with good natural rankings to avoid AdWords altogether.
AdWords Forces Common Denominator Keywords
Google AdWords Advertisers are a worried lot thanks to the way AdWords has an all-powerful way of handling keywords, a thread at Webmaster World reports.