Now suppose you wanted to buy your special someone a nice diamond ring. You’d probably type "diamond ring" into Google, right? So would I. But what would your not-so-savvy dad do? Is it possible that he’d type "nicediamondring.com" into the address bar of his browser? Read on to find out how you can advertise to folks like your dad.
Social Media Advertising To Succeed
Despite the fact that social media advertising has yet to hit its stride and is taking some lumps for low click rates when compared to high pageviews, it will succeed. Social media is a different type of advertising platform from information-oriented websites and the two should not be compared.
Online Advertising To Have Greater Share Of Marketing Budgets
The worldwide TV advertising market is expected to see sluggish growth to 2009 but will see a rebound, mainly online, from 2010 to 2012 as TV audiences fragment and online advertising continues to grab a bigger share of marketing budgets, according to Screen Digest.
Nokia May Lead In Location-Based Advertising
If you connect the acquisition and investment dots, you wind up following Acuity Mobile to Navteq to Nokia. And since Acuity deals in mobile marketing, Navteq works with maps, and Nokia’s all about cell phones, this could indicate that some pretty big companies are growing more interested in location-based advertising.
Online Advertising To Share New York Times’s Fate?
Imagine that we’re staring at a Rube Goldberg machine in action, and something in its depths has caused a drop in print advertising to occur. Now, we’re left to wait and hope that the final result (or at least a byproduct) will be a calmness or increase in online advertising.
Advertising Must Create Value
Scott Karp kicked off the new year with a good post called Five Guiding Principles For The Transformation Of Media Companies. It’s a good post that needs to be read by every executive at major media companies today, and in many ways a lot of it seems like common sense to those who have been watching the transformation occur and understand what’s going on. Specifically though I wanted to address Scott’s final principle:
Experts Discuss Facebook Advertising
A firestorm of explosive debate erupted on this blog recently as a record number of comments were posted to a discussion on new abuses from Facebook relating to its Social Ads and Beacon advertising offerings.
Mobile Advertising Growing Fast In Japan
In 2007, the Japanese online advertising market was projected to be worth between $3.4 billion (Dentsu) and $4.1 billion (PricewaterhouseCoopers). By 2011, Dentsu estimates that Japan’s online ad market value will be $6.8 billion; PrivewaterhouseCoopers says it will be slightly more at $7 billion.
Google Won’t Do Email Advertising In ’08
Email won’t die in 2008, but unfortunately neither will spam. Marketers will make use of the medium in the new year as they have before, and a couple of industry observers have thoughts on that usage.
Mobile Advertising Not Exactly Taking Off
We’ve reached the point at which the average person is sure to own a cell phone. He or she still isn’t too likely to surf the Web with it, however, and he or she is almost definitely opposed to mobile advertising. All of which points to the conclusion that mobile ads won’t take off in the way proponents have predicted.