Online Advertising in Rough Times
The economy has everyone in the U.S. worried about what's ahead. Many are calling for another great depression, and it…
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Tag: advertising
Recession Presents Bull Market For Advertising
In uncertain—well, frightening—economic times it stands to reason that businesses would be looking to trim their budgets where they can.…
Google Gets More Integrated Into TV Advertising
As more television makes the transition to the Internet, Google is doing its part to bring a little of the…
Obama Increases Lead On McCain In Online Advertising
Senator Barack Obama's campaign ran a more sophisticated online operation during the first six months of 2008 and Obama leads…
Google Getting Aggressive with Advertising
Google is trying to get advertising agencies to warm up to it after years of not being their favorite entity.…
Microsoft Looks to Seinfeld for Advertising Edge
Microsoft has been looking for a new angle for its advertising campaigns, and may have found a good one. The…
eMarketer Lowers Online Advertising Estimate
Socks get lost all the time, and it's easy enough to misplace a pen. But people perk up when a…
One Fifth Of Marketers Buy Advertising For News Coverage
One in five senior American marketers polled said they had bought advertising in return for a news story about their…
Social Media And Advertising Campaigns That Should Retire
I've been speaking at a lot of events lately, and several focus on similar topics in social media or interactive…
US Senate’s Response To Online Privacy Laws For Advertising
The US Senate is holding a series of hearings on online advertising, behavioral targeting and privacy to determine whether they…
