Microsoft has been looking for a new angle for its advertising campaigns, and may have found a good one. The company has reached a $10 million deal with comedian Jerry Seinfeld to appear in its next slew of commercials.
eMarketer Lowers Online Advertising Estimate
Socks get lost all the time, and it’s easy enough to misplace a pen. But people perk up when a billion dollars disappears, and eMarketer has lowered its prediction concerning U.S. online advertising spending by that amount.
One Fifth Of Marketers Buy Advertising For News Coverage
One in five senior American marketers polled said they had bought advertising in return for a news story about their company or product, according to a survey sponsored by PRWeek and Manning Selvage & Lee. The Marketing Management Survey, conducted annually in May, polled 252 chief marketing officers, VPs of marketing, marketing directors and managers about digital media and marketing ethics.
Social Media And Advertising Campaigns That Should Retire
I’ve been speaking at a lot of events lately, and several focus on similar topics in social media or interactive marketing. One of the consistent problems with speaking at events like this is that there is a danger of using or hearing the same examples and stories over and over. As my volume of speaking increases, this is one of my big concerns … that people will opt out of coming to hear me speak because they feel like they’ve heard my point of view before.
US Senate’s Response To Online Privacy Laws For Advertising
The US Senate is holding a series of hearings on online advertising, behavioral targeting and privacy to determine whether they should consider legislation protecting consumers online in these areas. The Senate has turned to Google, Microsoft, the FTC, Facebook, privacy watchdogs and others for their opinions in the matter. Some, like Google, welcomed a “comprehensive privacy law that would establish a uniform framework for privacy and procedures to punish bad actors.”
Local Video Advertising Expected To Take Off
The online video ad market is expected to grow a lot within the next few years, and according to The Kelsey Group, small and medium-sized businesses will play a big part in this expansion. Look for their contribution to increase from around $10.9 million in 2007 to $1.5 billion in 2012.
Report: Online Advertising Strong As Ever
The advertising industry as a whole isn’t looking so great. Yet ZenithOptimedia found that, in comparison to traditional competitors, online advertising appears to be healthy and growing.
Online Advertising To Be Major Subject At Cannes Event
Online advertising is expected to be a major subject when advertisers from around the globe meet in Cannes on the French Riviera as the industry tries to deal with uncertain economic times.About 12,000 ad people, art directors, markets, producers and clients will attend the week -long Cannes Lions 2008 festival that started on June 15 and runs to June 21.
Internet Advertising Doing Quite Well
Internet advertising revenues reached a total of $21.2 billion last year! That’s billion. That is according to IAB, who published PricewaterhouseCoopers’ Internet Advertising Report earlier this month. That is also 26% higher than the previous year.
Spot Runner Launches Political Advertising Program
In a move that’s either ingenious, scary, or both, Spot Runner has launched a new Political Advertising Program. Political campaigns of every size are supposed to buy preexisting video spots, personalize them, and then put the things on television.