Ted Turner once said, “Early to bed and early to rise, work like hell and advertise.” While the first part of that equation is probably the one I follow the least (sleepless nights working the web are just too many to count), there is an immense truth behind it all. To survive and thrive in today’s hypercompetitive online world, one has to both work hard and advertise — which are in my estimation two key ingredients of continued online business success.
Fool-Proof Advertising Tactics to Save You Time AND Money
There are several ways in which F.A.T. can save you time and money. What? No, I don’t mean the cellulite on the backs of your thighs, I mean “Foolproof Advertising Techniques” — in ezines.
The Best Free Advertising on the Internet
Website promotion is one of the most debated topics on discussion boards today. Many support banner advertising methods, some argue that reciprocal links are the way to go, and others swear by ezine advertising.
How to Qualify for Google Adsense Contextual Advertising
Recently I wrote an article about Google Adsense contextual advertising innovation that was introduced by the popular search engine to allow “Content” web sites to profit from advertising. Suddenly it has become possible for those who have an intense interest in nearly any focused subject to gather information, resources and commentary to publish a profitable web site.
Ezine Advertising Choices……..Part One
Since I started marketing online I’ve offered everything from air freshners to zip programs. I started out with no clue whatsoever. I went to all the free classifieds and FFA sites I could find. If it was available and in my budget I tried it all. Now, eight years later and a better idea of what works for me, I use Ezine ads to get my service or products in the public’s digital eye.
The Advertising Balancing Act – Copywriting vs. Placement
Have you ever noticed that no matter which “advertising guru” you listen to, something always seems to be missing? That’s because something IS missing! Advertising is a mix… not a one-item shopping list. There is a combination of elements at play that make advertising work. Leave one of those elements out and you are likely to see poor results.
To Increase Your Advertising Effectiveness – Stop Selling!
How many times have you heard the old adage, “The customer doesn’t want a drill, he wants a hole in his wall”? While I may disagree with parts of that phrase, one thing is for sure… if you want to increase your advertising effectiveness, you have to stop selling what YOU want the customer to buy and start solving his problems.
Advertising Secrets I Learned From The Kirby Vacuum Cleaner Man
I was just sitting here at my computer (as usual) when my husband walked in and announced, “There’s a man here to see you”. What? I wasn’t expecting anyone. “Who is it”, I asked. “Some guy who wants to speak with my wife.” OK, my husband was home so I knew I was safe. I ventured outside to see who it was.
There’s Free Advertising Money Out There. Do You Know Where To Find It?
Even those with very little experience in advertising know running ads can get uite expensive. There’s the cost of designing, copy writing, placing ads and tracking ads. The bill runs very high sometimes. However, there might be money available to help you with your advertising expense. It’s called Co-Op (cooperative) Advertising.
Headlines – The Life or Death of Your Advertising
I’ll bet that headline got your attention! That’s the whole point of headlines to get the attention of your reader and cause them to want to read what’s below the headline.