With a desire to capitalize on the Internet advertising industry that made $2.3 billion in the first quarter of 2004 alone, ValueClick has announced an upgrade to its search engine-marketing program.
AD:TECH – The Horizons Of Advertising
John Battelle moderated Monday’s last session, and opened with his intention to discuss the coming five years in the world of advertising.
Secrets of Getting Unlimited Free Advertising
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.
Kelsey Group Conducts Study On Local Advertising Effectiveness
The Kelsey Group conducted a study that studied the effectiveness of local advertising in vertical digital directories.
Online Advertising Effectiveness? Tell Me About It! Part 1
Well, I got some positive feedback on the last Webtrends article so I figured I would toss in another. I don’t want to sound like a shill for WebTrends, but I don’t know how you manage a web business without detailed log analysis. WebTrends is not nearly as good as the system I used for the CBS/SportsLine “points for page views” loyalty program, but then again, not many of you probably need something with that much horsepower. Or do you? Let me know…
Online Advertising Effectiveness? Tell Me About It! Part 2
Well, we’re getting there. We’ve previously proved visitors clicking on a paid listing are of higher quality than “free search” visitors for the same search term, and now we see there is also significant variability in quality of visitor by the term itself, according to the last chart. Look at Customer Loyalty (CL). Much shorter visits, and lower download and newsletter subscribe percentages, but much higher bookmarking percentages. What could this mean, why the difference?
The Killer Secrets on Effective Advertising through Ezines
Everyone knows there’s a world of information and services on the Internet. So what does that mean for your business? Do other businesses or consumers that are looking for a service or product that your business offers discover your service? The answer might be a big “NO” to you. Just like us, you have placed advertisement on newspapers and magazines and the results were not as good as you expected. We once placed an advertisement on a magazine that claims to have over 1.5 million subscribers nationwide. We spent nearly a thousand dollars for the ad and only got a few responses. What went wrong? The answer is very simple! Our ads were buried among over two dozens of advertisements and it was not targeted to the right audience. We are getting smarter. We now get quite good responses from Ezine ads.
Online Advertising Sinks Into the Abyss!
Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs started publishing Netsurfer Digest a modern day “Hitchhikers Guide to the Galaxy” for the web. I subscribed to this wonderful newsletter and reference guide back in those heady days of yesteryear and have been a loyal subscriber and advocate since then. Sadly on this past Sunday I received notice that Netsurfer was moving to a paid subscription only model and would no longer be able to continue publishing their three primary newsletters by utilizing inserted ads as their sole source of revenue.
Norton Renders AdWords Advertising Useless
For those that dislike advertising and pop-ups Norton Internet Security 2004 is a dream come true, but for advertisers it could be your worst nightmare…
Will the Government Intervene in Paid Online Advertising?
What are the major threats to growth in the online advertising marketplace?