The Importance Of “The Ad For The Ad”
"Top-of-mind awareness" is not exclusive to marketing in general. It also applies to an advertisement's headline. Many people use boring…
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Tag: advertising
Are You Swiftly Killing YOUR Financial Future?
Don't get defensive, and don't become offended by the points made in this article -- this is meant to HELP…
Advertising is a Numbers Game
Ted Turner once said, "Early to bed and early to rise, work like hell and advertise." While the first part…
The Top 5 SUICIDE Missions in Marketing, and How To Avoid Them
"THIS IS *NOT* A SCAM!" How many times have we seen ads that begin like this, that we just skip…
“Change Is Threatening Your Business”
You may publish this article without charge in your ezine, web site, ebook or print publication so long as the…
Headlines That Pull, Persuade and Propel!
When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first…
Are You Using The Four Letter Word?
The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E.
The Advertising Balancing Act – Copywriting vs. Placement
Have you ever noticed that no matter which "advertising guru" you listen to, something always seems to be missing? That's…
Light A Fire Under Your Customers
Developing an effective ad takes a lot of steps. Most of them are pretty well known. Develop an interesting headline,…
To Increase Your Advertising Effectiveness – Stop Selling!
How many times have you heard the old adage, "The customer doesn't want a drill, he wants a hole in…
