So What?!
When writing advertising copy, asking this question is essential. Why? Because your customer is going to ask it over and…
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Tag: advertising
Headlines – The Life or Death of Your Advertising
I'll bet that headline got your attention! That's the whole point of headlines to get the attention of your reader…
The Most Important Thing to Know About Advertising
I am often asked, "What is the most important thing to know about advertising?" The answer is simple, although it…
Advertising Mistakes: How to avoid them
Advertising isn't hard to do. You prepare an advertisement or write a classified ad to sell your product or generate…
Deliver Profits With Direct Mail
If you are in business, you might want to consider using direct mail to find new customers or drum up…
Things Ezine Publishers Want Subscribers To Know
Want to make the most of the ezines that you receive? Understanding the following will go a long way towards…
How To Write Better Ads That Pull More Response
You've got approximately 0.5 seconds to get someone's attention with a classified ad. That's not much time.
The One Secret You Must Follow To Guarantee That You Make Money With Your Advertising
When you read this secret it will sound pretty obvious... it is. There are exceptions but if you are just…
5 Reasons Why Headlines Are The Single Most-Important Part Of All Your Ads And Marketing Materials!
Without a powerful headline, your message stands little chance in an increasingly competitive marketplace. If your headline doesn't capture attention…
DDT: Do, Don’t Think. Just market
You see funny things when you're walking your dog. A couple of summers ago, late every Sunday afternoon, I'd be…
