There are many techniques people use for tracking the performance of their PPC campaigns. Some are incredibly advanced and intense and others are plain and simple. One little trick I like to use is not only simple to put in place, but can provide very powerful results.
Tracking Your Advertising Dollars with Overture’s Marketing
If you use Overture (which is owned by Yahoo) for your Pay Per Click Advertising, you might be interested in another powerful service they offer called “Marketing Console.” It allows advertisers to measure the performance of all marketing campaigns, no matter what type of online advertising that is being utilized.
The Five Most Powerful Forms of Internet Advertising
Webmasters and Entrepreneurs around the world are beginning to learn first-hand the long-term value of using Promotional Ezine Articles to promote their businesses in the online environment.
IAB Study Finds Contextual Advertising Effective At Branding
A study conducted by Nielsen//Netratings and IAB has found that high-ranking advertisements on SERPs can be an effective tool for branding products. IAB commissioned N//N to conduct the survey, called the Internet Search Brand Effectiveness Research.
Advertising Costs Getting Too High?
Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don’t realize that there is an effective way to reduce the cost of your advertising while – at the same time – increasing its reach.
Overture To Expand Local Advertising Services
Yahoo-owned advertising service, Overture, is expected to announce a set of new local advertisers options. Overture is offering these services in an attempt increase local advertising revenue while increasing the usability of their ad campaigns.
Truth In Advertising
During the last couple of years we have seen a big change in how marketers promote their products. We believe that truth in advertising will get you much farther than hype, dishonesty or misleading ads/subject lines. If you use these tactics most, if not all, the people will shun you and refuse to sign up under you for any program or service you promote. This is FACT.
Avoid The Big Advertising Mistakes
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you’re making one of the major copywriting mistakes:
Yahoo Advertising On Google
Although the two companies are acknowledged competitors, Yahoo has begun advertising on Google using Google’s AdWords program. AdWords works by having clients bid on keywords that can be used to query search engines. These keywords, when searched, will cause Google AdWords to display text ads associated with the content of the search.
Interchange Partners With YellowPages.com For Local Search Advertising
YellowPages.com and the Interchange corporation have agreed to a partnership designed to enable YellowPages.com to offer cost-per-click advertising services to businesses via Interchange’s Local Direct search platform.