Free advertising worth $5,000,000 tends to get attention. That’s why Tygo.com hit the Internet today with an unusual marketing approach that matches its unusual advertising model.
Getting Off the Advertising and Sales Rollercoaster
Seeing the results of advertising your business can be like watching a roller coaster.
Search Engine Marketing Professional Organization Launches Advertising Campaign
The Search Engine Marketing Professional Organization (SEMPO) today announced the launch of a major advertising campaign.
eMarketer Report Finds Online Advertising Is Booming
A report done by eMarketer concerning online advertising as found that spending on this medium is expected to continue and increase over the year. The exact numbers from eMarketer’s report states that spending for advertising online will hit the $9.1 billion mark, $1 billion more than what was spent in 2000.
Travel Advertising Success With SideStep
SideStep Inc., search engine for travelers, has had success with travel leaders such as Independence Air and Best Western International.
Online Advertising Is Growing Steadily
Online advertising will have reached a new high by year’s end, the latest eMarketer report predicts. The firm says that by the end of 2004 will be the fourth straight year of double-digit growth.
Buying Search Engine Advertising
Paid placement in search engines is becoming a common method of advertising for many businesses, large and small. Paid listings are different from paying for search engine inclusion because when users choose to employ paid listings, they are essentially purchasing real estate from the search engines to display their ads. Paid inclusion is paying for the guarantee that you will be listed in the search engine you gave money too.
Online Advertising Will Reach $16.1 Billion by 2009
JupiterResearch, in a newly released forecast, predicts that online advertising will more than double over the next five years. They predict that the online ad market will grow from $6.6 billion in 2003 to $16.1 billion in 2009.
Buying Your Way to the Top with Pay Per Click Advertising
Imagine if you could advertise ONLY to people who have actually expressed an interest in doing business with you? That’s basically what happens whenever a prospective customer or client types a phrase into a search engine that’s relevant to your business. But how do search engines decide which sites are worthy of top placement in their search results? It turns out that some of the results are ranked by the search engine’s computers while others are simply paid advertisements from companies willing to buy their way to the top using Pay Per Click Advertising.
Banner Advertising
Everyone is using them now and if you’re planning on creating your own banner ad then there are some things that you should know.