More and more website owners and web designers are beginning to understand the value of SEO. They know that SEO is one of the most, if not the most effective form of advertising on the internet. Surprisingly, I still come across web designers that still do not know what SEO is or who question the necessity of it.
A Taste Of RSS Feed Advertising
More companies see the spread of RSS as a great way to get their information to users, and profit from advertising placed within those feeds too. Last October, JupiterResearch noted less than 10 percent of RSS feeds had advertising in them, and no major advertisers were using feeds as part of their marketing strategies.
A LOT of Growth Left In Search Advertising
Last weekend I traveled to Atlanta to participate on a panel about “Harnessing the Buzz Power of Blogs” at the annual conference for the Direct Marketing Association.
Search Engine Advertising Choices
Search advertisers are offered two basic marketing models, paid-ads and free organic ads. While there are advantages and disadvantages to both models, one clearly stands out as a better advertising option than the other.
Online Advertising a Threat to Print Advertising?
Outsell’s Market View report, released last week, revealed that B-to-B readers are spending 15 percent less on print news and trade journals than they did in 2001, possibly as a result of competition from online advertising sources such as Yahoo, Inc. and Google, Inc.
Google Could Upset Advertising Model
Greater extensions by Google into traditional advertising media could mark a sea change in ad buying.
Advertising On a Dead Man
eBay auctions are just getting weirder and weirder. Now there’s a guy auctioning off the rights to advertise on his dead body when he does in fact die.
Is Pay-Per-Click Advertising Still Profitable?
Until fairly recently, I used to find it real easy to make a healthy profit from pay-per-click advertising. In fact, I never even considered any other form of advertising. It was so easy just to knock-up a simple ad, add funds to my account with a popular pay-per-click search engine, choose a bundle of popular related keywords and then sit back and wait for the sales to come in!
Ask Jeeves To Revamp Search Pages With Less Advertising
Now that Ask Jeeves has acknowledged they are going ahead with their own search advertising service, in order to celebrate the switch, apparently Ask is going to revamp the appearance of their search engine result pages in order to reflect these changes.
Advertising Using PPC Search Engines
Internet technology offers vast opportunities to promote your business with virtually no advertising borders, and you can find countless sources online directing you towards budget marketing via pay-per-click search engines for maximum effectiveness in the information age.