A poll conducted by Harris Interactive and Witeck-Combs reveals that gay and lesbian consumers are less bothered by advertising, either on TV, in print, or online, than the general population and are more likely to appreciate product information. But like other demographics, gays and lesbians have little tolerance for pop-up ads or ads that block content.
Email Advertising Back In Fashion
For all the incessant attention paid to RSS feeds and Microsoft’s SSE proposal to make them bi-directional, email marketing still has a place, even in the very tactile world of high fashion.
How to Avoid Failure in Your Small Business Advertising
Small business advertising shouldn’t be done like most of the advertising you see on T.V. or hear on the radio. There ARE exceptions, of course.
The Best Way To Save Money On Advertising – Target Locally
Over the years I have discovered exactly what derails an ad. More often than not, when an ad fails to produce results, the problem isn’t with the ad. The problem is with WHO the ad reaches.
Is Old Media And Advertising Dead?
Henry Copeland of BlogAds seems to think so. He spoke at Ad:Tech on Monday and said the online advertising model is faster to change and gives advertisers more control and even better, it’s much less expensive in both money and resources.
Effective Job Cost Tracking in the Advertising Industry
In today’s competitive business climate, advertising agency clients are taking a closer look at how they purchase advertising products and services. The trends:
Advertising in RSS Feeds
As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away.
How To Make Use Of Cheap Internet Banner Advertising
For years now, internet banner advertising has captured the World Wide Web for it has become a large help in saving an amount of money while reaching beyond territories.
Will Google Change TV Advertising?
Google is “mulling” over brokering television advertisements, according to the New York Post. Though ad execs downplay Google’s ability to effectively enter this market, it may be that they are victims to an old world paradigm-discussing carburetors when Google is thinking fuel injection.
When Advertising Searches You
Digital advertising has been appearing wherever a business can put up a TV screen; now, those screens may be able to recognize you, at least as a consumer. Some will consider this another step down a slippery, Orwellian slope.