Welcome to the brave new world of convergence, one in which the Web more closely resembles TV, and new forms of TV advertising rely on methods and technologies which proved their worth on the Web.
Measuring listeners and podcast advertising
As a podcaster, I could tell you exactly how many copies of each edition of For Immediate Release: The Hobson & Holtz Report are downloaded.
Apple, 55 Cents, And Advertising
Episodes of ABC series “Lost” and “Desperate Housewives,” available on a day-after-broadcast basis from Apple’s iTunes for $1.99, generate 55 cents for Apple and pass the remaining $1.44 to the network.
Work in Advertising? Read all of your Spam.
I was right there with John Durham from Carat Fusion as he berated his colleagues in the advertising business for their dislike of advertising.
Google Acquires Radio Advertising Platform
From Google Blogoscoped, comes news that Google is acquiring Newport Beach-based dMarc Broadcasting, which runs an automated advertising platform for radio.
8 Ezine Advertising Mistakes To Avoid
These are several important lessons I’ve learned regarding Ezine Advertising and Marketing Success. Here are eight mistakes you should avoid:
Advertising To Those With Javascript Turned Off
Just about all of the contextual advertising services and many other types of services use JavaScript to include their ads on your website.
MSNBC Advertising Porn Valley On Blogs
Nothing catches the eyes like the neon pink silhouette of a nude female, especially when run in high traffic media sites. MSNBC knows this and that’s just what they’ve done. An upcoming story from MSNBC has grabbed the attention of many because it’s showing up on about 800 blogs.
Ask.com’s Search Expansion and the IAC’s Advertising Network
Ask.com demonstrates search growth while IAC’s emerging advertising network across its varied properties offers advertising prospects.
Dealing With Contextual Advertising
The rise of online advertising available from the search engines parallels their rise; at SES Chicago, speakers from Yahoo, Google, and other firms discussed the world of contextual and non-search ads.