The third annual Advertising Week kicks off September 25th in New York City.
Google, eBay Ink Advertising Deal
The multi-year agreement between eBay and Google focused on two main advertising components – text-based ads and click-to-call advertising functionality.
Advertising Auction System Unwelcomed
For a while, it looked as if eBay was going to bring commercials to your television. A number of companies were willing to try out “an auction-based system for buying airtime.” There’s only problem: no network has stepped forward to participate in the experiment.
Search Advertising For P2P?
Though many aspects of the search market appear difficult to crack – Google’s not going anywhere and blog search is flooded – many contend that an untapped search market lies deep in the lands of peer-to-peer (P2P) networks. Skyrider, a P2P platform developer that launched today, seeks to mine those realms via user-generated content.
Online Advertising and Children
Food companies (no clue why others are not using it) are using the internet more and more to deepen children’s exposure to marketing messages through online games and commercials, blurring the lines between advertising and entertainment, a new study has found.
ad:tech Chicago – Advertising with Social Media
ad:tech Chicago is coming along nicely. Coverage of the conference by Online Marketing Blog as well as DMNews and iMedia Connection is keeping those who were not able to attend well informed. Here’s the next installement of our coverage:
Borders Such as Advertising and PR Hard to Define
It has occurred to me these past few months that it’s far harder to define borders today than ever before.
Your Advertising Does Not Have To Be Boring
Here is an advertising design idea that will challenge you to make imaginative ads rather than boring ones.
Paying Attention to Internet Advertising Opportunities
Since I graduated from college in 1999, each of the four companies I’ve worked for has been an online business.
Bucks with advertising; A9 switches to Windows Live
Here’s a new way to make money: register names that are close, but are misspellings of popular sites.