Microsoft has filed for a patent involving ads on Digital Video Recorders. Now, don’t worry, they won’t be inserting ads over your shows; rather, this patent involves ensuring the ads you see are relevant when you see them.
Google Advertising Itself
It’s an occurrence nearly as old as AdWords; Google advertises its own sites on top of Google web search results.
Googles Display Advertising Network
Here it comes.
Advertising.com Partners With Mitsui In Ad Deal
Advertising.com announced a deal yesterday that it will collaborate with Japanese company Mitsui & Co. Ltd. to serve the Japanese online advertising market.
Online Video Trends & Contextual Advertising
PodZinger has announced the results of its proprietary research into consumer behavior and online video advertising viewing preferences. The research reveals that not only will viewers tolerate advertisements that appear during their search for online audio and video content, they willingly accept that short ads come with the territory.
Webcasting As Advertising
ON24 announced a new product offering this week. It’s called Bannercast Live, and the concept in a nutshell gives users the ability to paste a live webcast directly into a website banner advertisement.
Opt-in Newsletter Advertising For Maximum Profit
Your opt-in or business list is the most valuable asset to your business. Your subscribers have made a positive decision to voluntarily subscribe to your free newsletter.
Coke And Free Advertising
After the amazing Diet Coke-Mentos video from the guys at Eepybird.com exploded onto the scene thanks to YouTube (and later Revver), there was a sharp divide between the reaction from Mentos and Coca-Cola.
Advertising With Mark Cuban
Steve Rubel over at Micropersuasion has a brief interview he did with Megaphone Mark Cuban, billionaire media mogul and owner of the Dallas Mavericks, in which the two talked about things like the “Long Tail” of the Web (and Mark’s own coinage – the “vert ramp” – and how it affects new media. As is his wont, Mark shot from the hip about what the future holds and where advertisers should be putting their money, saying:
Google And Print Advertising?
In newspaper boardrooms across the United States, the news that Google wants to get into the print advertising business is probably causing a mix of emotions – a combination of those old favourites, fear and greed.