Avenue A | Razorfish, an interactive agency and buyer of digital online media, have released their annual digital outlook guide for marketers and advertisers.
Debating Whether or Not Google Can Change Advertising
Ari Rosenberg, a media buying consultant, had an interesting column last week about Google’s plans to enter the cable TV market, just the same as they’ve made inroads in the radio and print markets.
Online Video Advertising To Grow
TV producers are seeing value in shows after they air. Just as DVDs boost movie revenues, DVD sets of TV shows are selling well, along with iTunes downloads of individual shows for $1.99.
Rebroadcasts are proving beneficial for TV show sponsors who support hosting on the TV shows sites. This will likely grow the online video advertising beyond its current status.
Advertising Truth
I’m looking at my web stats report from last week and see a blog comment we wrote on Telstra and the Apple Iphone hype has been picked up by quiet a few blogs. It gets me thinking for a minute about Vista and other products currently getting plenty of media coverage.
Google’s Got Game. Advertising, That Is
A long rumored deal has finally been hashed out between Google and in-game advertising technology firm Adscape Media, with Google giving up $23 million for the company.
Google May Code In-Game Advertising
Google has digital initiatives rumored for a couple of areas. In-game advertising delivered through a potential acquisition of Adscape Media may place Google ads in online games, while the search advertising company’s initiative to bring e-books to the masses could find allies among the biggest global publishers.
European Online Advertising To Grow
Online advertising in Europe has been seen as minimal. A new report suggests that the online ad market in Europe will see significant growth over the next three years.
Keyword Advertising In The Clear
The issue of using trademarks in keyword advertising has been resolved (at least for now). According to the U.S. District Court for the Eastern District of Pennsylvania, “you may use trademarks when buying search ads. Just don’t use the names in actual ads that consumers will see.”
Cell Phone Advertising is Taking the Leap
The next major competitive arena for advertisers is clearly cell phones and they seem to be leaping into the fray with enthusiasm.
Open Source Advertising Not Necessary?
Okay, here’s another one of Dana’s stories that I take exception to. Note that I respect Dana’s writings and I read his blog daily.