How often do you click a sponsored link? Rarely? Never?!
If you do not click them, who does?
Viacom, Yahoo Sign Online Advertising Deal
A deal has been announced that will see Yahoo act as the exclusive provider of sponsored search and contextual ads to all of Viacom’s web properties.
Analysts and commentators have suggested that Viacom’s billion-dollar lawsuit against Google may have been as much a contributing factor as its confidence in Yahoo’s ability to effectively monetize traffic.
It appears that Google’s loss is Yahoo’s gain, at least when it comes to dealing with Viacom.
“I’ll Finish My Site, Then Buy SEO and Advertising”
This is part 8 in a ten part series.
This is one of the most common excuses not to make a purchasing decision: and it should be the easiest to deal with if you do it properly:
UK Net Advertising Surpasses Print
Internet advertising is a big business in the UK, and according to a new report, it’s reached record proportions. Over 2 billion pounds – that’s about $3.95 billion – was spent in 2006, which represents a 41% increase over the previous year’s figures. Even more important is the fact that only $3.73 billion was spent on newspaper advertising.
Pitfalls of PPA Advertising
I love it when I get a comment that is better than the original post. Last week, I chimed in with some thoughts on Google’s experiment with pay-per-action (PPA) advertising, and I got a hugely detailed comment this weekend on that post, so go re-read that entry to see it. (I’ll wait.) When you come back, I’d like to talk about it more.
Is In-Game Advertising Undervalued?
Recently, advertisers have made a push to market their respective brands in the online worlds of Second Life, The Matrix Online, and Planetside, understanding the vast potential in reaching a whole new audience. In-game advertising, however, could reach far beyond current expectations.
Online Advertising in The Long Tail
There’s been some talk about how difficult it is to make money with online advertising.
Online Advertising Should Grow Up
A piece from the New York Times has reignited the debate over online advertising and the monetization of the “long tail” of the Web, one that got a boost recently with a post from Jeremy Liew, a venture capitalist at Lightspeed Venture Partners, who noted that in order to build a business with $50-million in revenue — pretty small beer in most circles — a site would have to have about gazillion page views a month (I’m rounding up).
In Game Advertising: Google Acquires Adscape
Continuing it’s efforts toward exerting advertising dominance within the Web 2.0 sphere, Google has announced the acquisition of Adscape, a small San Francisco based advertising firm that specializes in developing integrated in-game advertising for an assortment of clients.
Publishers Support Video Advertising
Advertising.com has released the results of its 2007 online publisher survey. The online survey examines publisher predictions for online advertising revenue growth, advertiser goals and advertising capabilities for 2007.