According to the last episode of “The X-Files,” the world will end in 2012. That’s not far off. But for the newspaper ad industry, a sort of Armageddon may come even sooner – a new report indicates that online advertising will surpass its print counterpart in 2011.
New Yahoo India Advertising Is A Familiar Face
In yet another country-specific step, Yahoo has announced the launch of Yahoo India Advertising. The site’s getting some mixed reviews, however; it’s pretty professional, yet it’s also nearly identical to the original Yahoo Advertising.
Affiliate Summit: Contextual Advertising Options
Pick something – a Web browser, toothpaste, whatever – that you’ve set against comparable products. Maybe you gave those alternatives a fair chance, and came back to Product #1 in the end, anyway. As Joel Comm weighed various contextual advertising options at Affiliate Summit 2007 East, it seemed like that same sort of circular journey was taking place, but you won’t hear me complain; it’s always nice to have extra choices.
Online Advertising To Reach $35 Billion
U.S. online advertising spending will almost double by the year 2012, with search and display advertising accounting for most of the expenditures.
Advertise Better By Advertising Less
Matt Haughey dug around in his site analytics and found out he might be able to make more ad revenue by not showing ads to his most ardent visitors.
Adtech: Internet Advertising Smoke – Mirrors
With this link-bait title, let me start out by pointing out that there was value at the show, and, I think, many potential advertising buyers in the audience. There were several very interesting booths, and some real innovators some of which we interviewed: I will have my educated, more gentle staff detail many of those here in the next few weeks.
But I must say that I am dissapointed that my son edited out all the duhhhhs we got when we asked about social media advertising applications.
Why Online Display Advertising is Making a Comeback
Thanks to Business Week, we get a clear explanation as to why online display advertising is all of a sudden hotter than a Willy Wonka golden ticket.
On-Demand Internet Radio Advertising
While Google’s out trying to conquer terrestrial advertising, a small start-up, TargetSpot, is building a platform that will allow businesses to easily and quickly create advertising to reach the 76 million listeners who prefer their radio of the online variety,according to the NYT.
Friending: The New Advertising?
Liz Gannes at GigaOm points to an interesting study done by MySpace about the value of “friending” as a marketing vehicle. It’s obvious that the survey of 3,000 Internet users was done primarily to justify the use of MySpace as an advertising and marketing tool, although the press release takes pains to point out (as they always do) that it was done by an independent firm, etc., etc.
Ripoff TV Commercials & Online Advertising
Mark Cuban has a popular post today about informercials and ripoff TV commercials degrading the quality and hurting TV networks. He also points out that his own network HDNet will never take these type of commercials.
He summarizes his thoughts with the following quote: