They have a brand name, support from the New York Times, and 500 content contributors; now, About.com wants more advertisers to discover the site.
Time of the Essence for Online Advertisers
Online advertising is entering a fourth phase of innovation. Each of the previous waves of online marketing innovation has directly influenced or informed the development of successive waves.
Micropublishing: The Next Wave For Advertisers
In its 24 October edition, Business Week has an analysis of the recent sale of Weblogs Inc to AOL from the point of view of the potential for advertising in blogs.
64% of Search Advertisers Failing to Follow SEO Recommendations
The most unique aspect of the Internet, the very thing that makes it different from every other communications medium is, in many cases, one of its least understood characteristics.
The Holy Grail That Online Advertisers, Merchants, Publishers And Shoppers Have Been Looking For!
For Online Publishers/RSS Feeds users – RSS (Real Simple Syndication) is a popular way for online users/publishers to pull news and information from across the web.
Analyze This: Yahoo! To Provide Web Analytics To Advertisers
In an effort to provide advertisers with better search marketing information and protection from click fraud, Yahoo! Search Marketing has partnered up with four top web analytics companies. Now getting cozy with Yahoo!’s application program interfaces (APIs): Coremetrics, Omniture, WebTrends, and WebSideStory.
Yellow Page Advertisers Need to Show Up
Many Buyers Never Consult the Yellow Pages Before They Buy
Google to Let Advertisers Target Sites
Google is beta testing a new feature for AdWords that will allow advertisers to choose which sites their ads will appear on – Site-Targeted Ads.
MSN Spaces/Volvo Deal Shows Big Blog Advertisers Crave Safety
Microsoft and Volvo today announced that the car company is now advertising on the MSN Spaces blogging platform. The new campaign includes a micro site that enables consumers to find interesting content within the MSN community.
How Click Fraud Affects Pay Per Click Advertisers
Recently, an article appeared on CNET stating that Google has filed a lawsuit against a Texas-based company alleging they fraudulently abused the Google PPC system to profit from the advertisers’ ad spending.