Publishers: Rock; Advertisers: Hard Place
Some ado was made recently about Google AdSense sensitivity filters blocking revenue-generating ads based on the nature of the content,…
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Tag: advertisers
Advertisers Neglecting New King Of All Media
The Web as an advertising medium is vastly underexploited in light of a unique new study revealing that Web usage…
Lunch with the Food Advertisers
MSN and Windows Live are hosting a big strategic account conference. Remember the Google Zeitgeist event I spoke at last…
Advertisers Spending More On Alt.Media
Blog ads, podcast ads, RSS ads, oh my, it could be a $50 million dollar market by the time 2006…
A Common Language for Online Advertisers
Coming from a background of more traditional media, I was used to everything being called the same thing.
Advertisers Embrace Consumer-Generated Videos
How do you create TV ads targeted to cynical 18- to 34-year-olds who have tuned out normal commercials?
Advertisers Continue to Adopt Online Marketing Strategies
An annual survey conducted by IT Analytics firm Outsell Inc. concludes that just over 80% of advertisers are using some…
Google Reminds Super Bowl Advertisers…
Google's Inside Adwords blog makes the excellent point that advertisers paying millions for a Super Bowl ad need to cover…
Do Smaller Advertisers Do Better With Google?
Danny Sullivan points to a survey that shows Google advertisers say they found their ads more effective than Yahoo and…
Advertisers Perceive Google As Best
Marketers broadly assume that their paid search ads will do better on Google than on Yahoo, MSN, or any other…
