With this link-bait title, let me start out by pointing out that there was value at the show, and, I think, many potential advertising buyers in the audience. There were several very interesting booths, and some real innovators some of which we interviewed: I will have my educated, more gentle staff detail many of those here in the next few weeks.
But I must say that I am dissapointed that my son edited out all the duhhhhs we got when we asked about social media advertising applications.
ADTECH – B2B Marketing Ideas From Siebel And Oracle
Marketing tech is a tough business. Oracle and Seibel think they have it down pretty well.
Bill Carper is the Sr. Director, Global Campaigns And Direct Marketing for the Oracle corporation. As he was on a panel with a representative from Siebel he opened his remarks with the quip, “those who came to see a blood match between Siebel and Oracle are going to be disappointed.”
ADTECH: Word Of Mouth Marketing: Tips From Procter And Gamble
What are you customers saying about you online? How does this affect your sales? “Measuring Word of Mouth (WOM) Effectiveness” brought together four experts in the WOM field, including Steve Knox of the Tremor Division of Procter and Gamble.
ADTECH: Honda vs. Bad Blog Buzz: A Surprise Meeting
Peter Blackshaw, the moderator for the “Measuring Word of Mouth Effectiveness” session, opened with a story about his Honda.
ADTECH: Hewlett-Packard Customers Showing “Brand Love”
Allison Johnson is the Senior Vice President, Global Brand and Communications for Hewlett-Packard and she delivered a keynote address this morning on “The Changing Role of Interactive in Global Marketing.”
AdTech Overview – Marketing To “The Social Web”
I flew into sunny San Francisco this morning and first thing I scoped out the Ad:Tech venue – the ultra-swank Palace Hotel (marble escalators – enormous sunlit atrium with jazz band for Sunday brunch). I tried to get a sneak peek at the vendor’s section too, but their guard dog informed me that only vendors are allowed today.
ADTECH: Google Open Forum: Google Ads From The Mouths Of Clients
The focus of this conference seems to be on getting the message through to the influentials. The Google Open Forum was an excellent example of how large companies are working this crucial group of people – this session was an extended ad for Google.