So, when Microsoft announced it was adding Single List Extensions to RSS, many people just got confused and tried to figure out what the hell it is.
Office 2007 In Action
Microsoft has put out a 13-minute video introducing the Office 2007 user interface and guiding users through what is different and why it is better.
Rant on Class Action Suit Against Google
The class action noise about Google and the company who’s rankings have dropped is a pure waste in my opinion.
Google Settles Click-Fraud Class Action
Search Engine Watch reported that Google has agreed to pay approximately $90million into a fund to settle a click-fraud based class-action suit brought against it by Lanes Gifts and Collectibles.
The Edelman & Holmes PR Action Figures
Richard Edelman’s and Paul Holmes’ discussion of the payola scandal are must reads.
PR Call To Action
The following byline appears in the new issue of PR Week out tomorrow. It is reprinted with permission from the publication.
Cost-Per-Action in the Near Future
To say that the search engine marketing industry is booming would be an understatement. And Pay-Per-Click (PPC), the method by which advertisers pay each time a searcher clicks on their sponsored link as a result of a search query using relevant terms, is a large part of that industry.
Guerrilla Marketing in Action
Guerrilla Marketing is using time, energy and imagination to market a product, business or person without spending massive amounts of hard earned profit dollars. It also has been defined as non- traditional marketing, something unusual, unexpected and designed to be noticed. Of course all marketing is designed to be notice. Its just that some isn’t, believe it or not.
Email Marketing – A Call to Action is a Call
Successful email marketing campaigns are a result of calls to action that get results. What results are expected from an email marketing campaign? Usually they are either a click to a web site or a phone call to a 1-800 or 800 number.
Make An Action Plan To Improve Customer Service
Customer Service is a critical factor for keeping your clients coming back and ensuring they’ll refer you to others.