10 Secrets To Improving Your Website’s Conversion Ratio
According to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of…
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Tag: A/B testing
You’re going to FAIL most of your Marketing Efforts. Why is it GOOD?
Failure. We all know the taste of it. When we fail - we usually have no strength to continue. We…
How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Services
A client asked me, at what point do you change your Web site when not making enough sales? My answer?…
Scientific Web Site Optimization using AB Split Testing, Multi Variable Testing, and The Taguchi Method
You have a great idea for a different page layout, some new copy or image, or a promotion that will…
5 tips for landing page testing
My name is Matt Roche. I am Co-President and CEO of Offermatica. Offermatica provides a scientific testing platform for applying…
How To Increase Your Conversion Rate
Everybody talks about the importance of testing your sales copy or a page layout. After all, proper testing can help…
Why Split-Run Testing Does Not Work…for Those Who are Doing it Wrong
There is a wealth of information out there about the benefits of split-run testing or how to conduct such tests,…
Alarming Marketing Trend
One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is…
7 Steps To Test Prices and Convert More Sales
Here's a really simple way... to customise your product offer from the headline to the prices in order to suit…
Testing and Tracking to Improve Your Conversions
Creating an effective sales letter page is an essential part of your online success. However, unless you're testing and tracking…
