Can Web Copywriters Learn From Direct Marketing Techniques?
Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without…
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Tag: A/B testing
Web Copywriting Lessons From Direct Marketing
Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without…
How To use Split-Run Testing to Raise Your Conversion Rates
Have you ever heard the phrase "split-run testing?" No? If you have a website and you're trying to sell something…
The Single Best Way To Boost Sales On Your Site – Forever
Imagine if you could put something on your web site that you know will multiply your sales and boost your…
Testing and Tracking Your Marketing Strategies
Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you're testing and tracking…
Investing In Your Business
Advertising your online business is a hit or miss under- taking. It involves constant testing and tweaking of your ad…
Writing A Great Subject Line
"FED UP TRYING TO WRITE YOUR OWN AUT" Is the above your subject line? If it is, you planned it…
A Profitable And Successful E-mail Ad!
In order to have a "Perfect E-mail Ad," your email only needs two (3) very important "Key" elements: 1. Be…
How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Service
A client asked me, at what point do you change your Web site when not making enough sales? Within a…
Test, Test and Re-test
We could all take a lesson from children. As they are growing up, and learning right from wrong, they are…
