Online Researchers Spend More
Shoppers who search online for digital cameras and televisions spend ten percent more when they make their purchase in store, compared to those who did not use a search engine, according to new research from Yahoo and ChannelForce.
Perfect 10 Loses Again
Another ruling has arrived concerning Perfect 10’s ongoing litigation, and its case against Visa, Mastercard, and several other companies has, like its suit against Google, gone in the defendants’ favor.
Looking at the Future of Social Media
This post at Search Engine Journal references a social media project at Carnegie Mellon called Socialstream which, among other things, was created to "rethink and reinvent social networking".
Email Marketing Council Merges With EEC
The Direct Marketing Association has announced it will merge its Email Marketing Council with the Email Experience Council in an effort to strengthen the multichannel marketing environment.
Facebook Hires Former AOL Exec
In the past seven or so years, Chamath Palihapitiya worked at AOL and co-founded MyMusicChannel. He then moved on to Mayfield Fund, which has “over $2.7 billion under management.” Now Palihapitiya’s found another job; he will serve as Facebook’s vice president of product marketing and operations.
Search Isn’t Finding Candidate Stands On Issues
Though it is estimated 42 percent of voters use the Internet to find information about Presidential candidates, those voters are not being served as well as they could be.
Nielsen Saying No To Page View Metrics
Nielsen//NetRatings plans to bid adieu to page views, a long-time site metric that has been made obsolete by online video and Ajax page technology.
Facebook Heads For IPO, Rumor Says
Sometimes little things add up and point to something big. Something serious and something funny may mean Facebook stands on the cusp of making Mark Zuckerberg and his backers very rich.
Scoble: Microsoft Is Run By Geeks
Robert Scoble earned his fame through corporate blogging, not PR blogging, where messages are always sugared up, but through saying what he wanted about Microsoft while working at Microsoft. He’s on to other things now, but is still giving the Beast of Redmond the old what-for.
Google Puts Up Doodle For NAIDOC Week
If you visit Google Australia’s home page today, you’ll see a nifty little image incorporated into the company’s logo – a few rings of black and red dots, and two human figures (one of whom is bearing a shield). This was done in honor of National Aboriginal and Islander Day Observance Committee (NAIDOC) Week.