Consumers Taking 34 Hours to Convert
MarketingSherpa reports that on average consumers are taking 34 hours from click to conversion. That’s up from 19 hours—180% as long as their original study in 2005 indicated. The full report on time to conversion is expected tomorrow from ScanAlert.
As MarketingSherpa President Anne Holland noted, this finding indicates how important it is for marketers to mearsure longer conversion cycles than just click-buy.
After the Page View…
Of course I agree with the great insights by Future Now guys Robert Gorelli and Bryan Eisenberg on many questions of user engagement (though by necessity in my practice I use dumbed-down versions of what they do)…
YouTube Responds To Premier League Allegations
Google and YouTube don’t usually comment on lawsuits; instead, we’re left to look over various court documents. These are still helpful, however, and they’ve recently provided an update on the case between YouTube and the Football Association Premier League. To sum up: YouTube pleaded innocent.
Facebook App Fund Isn’t Such a Bad Idea
There’s lots of skepticism out there about stodgy venture-capital fund Bay Partners creating a special investment vehicle for Facebook apps, called AppFactory. Om’s post is entitled “Bonkers By The Bay,” which pretty much sums up his point of view on the idea — that it’s a dumb move by a VC firm that has been swept up in the Facebook hysteria, and that it’s dumb in part because it means building a business on a proprietary platform.
McCain Buys Up Online Ads
We’ve said it time and time again: in the 2008 presidential campaign, the Web will play a major role. But as new numbers come out concerning Web ad buying, we’re getting a clearer idea of how the candidates have responded to the online world.
Optimizing Your Optimization: A Holistic Approach
In the past week, there has been an influx of online marketing tips and how-to’s on industry blogs covering everything from how to optimize eBay stores and contextual ad campaigns to social media marketing for business-to-business. We thought these were some excellent sources for creating a more universal online marketing campaign.
Be Wary Of Free Credit Report Sites
There are a number of Web sites that heavily advertise "free" credit reports and charge consumers for services they probably do not need, according to a Consumer Reports WebWatch study.
It’s Official: Page Views Don’t Count
The pageview is officially on its way out the door as a web site performance metric – Nielsen is dropping page view measurement in its Web traffic reporting. Instead, they will report the time visitors spend at sites.
Dark Google Delivers Energy Savings?
When it comes to saving money, small amounts matter – spending a mere five bucks on lunch, five days a week, amounts to $1,300 per year. In terms of saving energy, the same idea applies, and so Blackle – a dark version of Google – was born.
Where is the Google Search Result?
I had a client ask me the other day where his traffic was coming from, since he couldn’t find his listing in the top few pages of search results for a keyword that was showing up in his analytics reports.